Print / Posters / Outdoor

A series of posters and prints for Lutetia, where we playfully ask people to guess the age of our characters or whether they did any kind of beauty procedures.

When a chief officer of Expo 2020 asked his staff whether they could cope with all the tasks preparing the event, he heard “Hopefully”. He replied: “Hope is not a method”. We decided to make a series of posters to underline this message.