A name for a limited edition beauty kits from MAC that were available in the Middle East region only. Among all the variety of options the client had chosen “The call of beauty”. The similarity to the name of the popular computer game “Call of Duty” definitely adds some playfulness and impudent sence of danger.

The brief was to develop a name and brand guidelines for a modern furniture manufacturer. I came up with “4 corners” option which became my favourite option and won. I like the double-meaning and playfulness here: from one side — every room is 4 corners and walls, from the other side it’s like “for corners”, written a bit in slang using 4 instead of “for”. The work received Silver at Black Sea Ad Festival in Batumi (Georgia)